Scooter Braun says he is no longer a music manager

NEW YORK (AP) — Scooter BrownOne of the most recognizable names in the music business known for representing artists such as Justin Bieber And Ariana Grande will no longer work as a music manager.

On Monday, the executive and entrepreneur announced the news on his Instagram page. Instead, he will focus his attention on his current roles: Hype board member and CEO Hype AmericaSouth Korea entertainment company.

The announcement comes nearly a year after Brown was the subject of intense speculation that he would directly manage his superstar roster.

“After 23 years as a music manager this chapter has come to an end,” he wrote A long report. “I was actually 19 when I started. So my whole adult life I was on call 24 hours a day, 7 days a week as an artist manager. And I loved it for 20 years. That’s all I knew. But as my kids got older, my personal life took some hits. received

“Every client I’ve had the privilege of working with has changed my life, and I know that many of them are beginning to see the success they deserve,” he continued. “I’ll be cheering for each of them.”

In his statement, Brown listed his clients over the years: Grande, Bieber, Andrew Watt, Lil Dicky, Tory Kelly, J Balvin, Demi Lovato, Zac Brown Band, Martin Garrix, David Guetta, Steve Angello, Carly Rae, among them Jepson, Psy and Quavo. .

Last week, representatives for Hybe said that Brown no longer manages Grande, but that he still works with her. ” Ariana Grande and Hype, led by CEO Scooter Braun, look forward to continuing their long-standing business partnership and creative opportunities with Weverse and REM Beauty,” a statement said.

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In August, rumors swirled online that Bieber was leaving Brown, his longtime manager — and the man credited with discovering him. In the following days, some of Brown’s other high-profile clients included Grande and Lovato They left him too.

A person familiar with the business dealings of SB Projects, who is not authorized to speak publicly, told the Associated Press Artists on the company’s roster at the time have non-Brown day-to-day managers, and he consults with them. The man noted that no single person can manage a list of some of the biggest names in music on their own.

Reps for Carly Rae Jepson, BabyJack and Asher Roth confirmed to the AP last summer that those artists are no longer working with Brown and haven’t been for some time. And a person close to Idina Menzel told the AP that the singer is not managed by Brown, but is not authorized to speak publicly.

At that time, there It was speculative Brown’s artists are leaving SB Projects management as he focuses on HYBE America instead of acting as an artist manager, but there was no official confirmation as of Monday.

Brown said in his statement that his silence was his attempt to take the “high road.”

“But over the last 3 years, I’ve started to feel that taking the high road has created confusion and ambiguity about who we are,” Brown said, citing members of his team who now handle artist management responsibilities.

The AP’s request for additional comment was returned to Brown’s Instagram statement, which addresses several aspects of his business interests.

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“We’ll continue to grow on the hype,” Brown said, detailing some of his future goals. “With our existing business at Big Machine, we will be adding amazing executives and artists to the roster.”

In 2019, Brown purchased Big Machine Records, which originally signed Taylor Swift and released her first six records. Its CEO, Scott Porchetta, remained in place. With purchase, Brown Purchased right For Swift’s primary recordings, she Sold to investment fund Next year. As a result, Swift announced that she would Re-record his albums To own his new Masters in a program called “Taylor’s Edition”.

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