Don Campbell lobbied for the Lions' black jerseys, receiving them as a reward for winning the NFC North.

The Lions unveil new uniforms On Thursday, including the black jerseys they wear for some home games. Coach Don Campbell is delighted.

Lions chairman Rod Wood revealed that he is pushing for the Lions to bring back the black jersey Campbell wore when he played for the Lions. Shortly after Campbell was hired, Wood shared the story of a discussion with Campbell during the 2021 NFL Draft.

“We're in the draft room a few months into his tenure — he wore black when he was here — and he's like, 'Rod, when can we get the black jerseys back?' I said, 'I'll make a deal, I'll bring the black jersey back when you win the division.' So I went out on a limb, and luckily, he delivered,” Wood said told reporters.

Wood said Campbell and his teammates were big fans of the black jerseys during his time as a tight end for the Lions.

“He loved them. He wore them when he was here, it was the team's favorite at the time, and he's passionate about it again, and it's a throwback to when he was a player,” Wood said.

Last year's Lions division title was their first in three decades, and Campbell has the franchise on firmer ground than at any time since the 1950s. What Campbell wants to get, that includes black jerseys.

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