After days of speculation and online intrigue by fans — another week, in other words — Beyoncé used her appearance in a Super Bowl ad on Sunday to announce that she'll be releasing new music soon.
Halfway through a Verizon commercial, Beyoncé joked with comedian Tony Hale about doing something that would “break the Internet” (ie Verizon's 5G network). He ran into a few riffs like “Bianc-AI”, the Barbie-like “Bar-Bay” and the presidential “Botus”.
Before the ad ended, he said, “Release new music.” soon, Beyonce's website The new album, identified as “Act II,” has been updated with the announcement that it will be released on March 29.
It appears to be the second part of Beyoncé's “Renaissance” album project, and may have a country-rock theme given the sound and look of the two new songs. “Texas Hold 'Em” And “16 Carts” It soon appeared online.
“Texas Hold 'Em” opens with rapid-plucked banjo — by artist and songwriter Rhiannon Giddens, known for his explorations of American history — and guitar, before moving into a stomping beat, as Beyoncé sings “Texas” and “Lexus” and “It's a real live boogie and a real live Lyrics like “Hoedown”. In the epic ballad “16 Carriages,” the guitar organ swells with a loud rhythm as Beyoncé sings about looking back on a life where she lost her innocence “at a young age.”
Both songs feature contributions from producer Rafael Sadiq, whose many collaborators include Beyoncé's sister Solange, and who also worked on her first “Revival” album.
Visuals from two tracks featuring Beyoncé in cowboy hats — a feature of last year's Revival World Tour and a recurring style signature of Beyoncé's, I saw it at the Grammy Awards last week.
Like the first “Revival,” the new album announcement marks a shift of sorts in Beyoncé's communications. She released her 2013 album “Beyoncé” without warning — immediately garnering worldwide attention and surprising “drops” that sparked interest in the music industry. Its follow-up, “Lemonade,” in 2016 was teased by a Super Bowl appearance, but still made an immediate splash. During the “Renaissance” era, Beyoncé's expressions were more like regular commercials.
When Beyoncé released “Resurgence” in July 2022, she He posted a statement on Instagram He explained that it was only one part of a “three-action plan” he had signed up for during the pandemic. He referred to the album as “Act I” and described it as “a place to dream and escape in a terrible time for the world”. The 1990s retro dance-themed album went to No. 1 and was the centerpiece of her tour last year, which sold out. $580 million in tickets— right after Taylor Swift's Eras tour, according to trade publication Pollstar.
Beyoncé dabbled in country music on “Daddy Lessons” from her 2016 album “Lemonade,” and featured a remix of Six. He joined the Nashville group for a performance at the Country Music Association Awards that November, which received a mixed reception from country fans online but was fiercely defended by the singer's loyal fans.